The ten most beautiful physics experiments.
1.12.2006
1.06.2006
granularity
this has nothing to do with eye food. more entertainment food.
Wow. What an idea. Cringley just wrote such an interesting speculation article about the direction of television advertising. If he is wrong then google should do what he says. Genius.
http://www.pbs.org/cringely/pulpit/pulpit20060105.html
You (anyone) can cheeply buy search result ad space on google. You create an account with google AdSense. In that account you say I will bid 25 cents to show my text-only ad about my pink flamingo ceramics if someone searches for the words pink flamingo ceramics. If nobody has bid higher than 25 cents then your ad gets shown. Your ad will be shown to someone specifically looking for what you are selling. That's "granularity" in advertising. TV advertising in contrast as very little granularity. Everyone sees the same beer ad even if they only like wine.
Ok.
What has me excited is downloading tv shows. But the sucky part is that I have to pay for the tv shows through iTunes. That is just plain wrong. I want them for free. I don't care if they have advertising built into them. Well the idea Cringely is pitching is that Google will sell AdSense concept to TV stations. If TV stations will allow people to download tv shows for free then Google will hook up granular advertising for the TV stations. So people who like wine only see wine commercials.
Brilliant.
Wow. What an idea. Cringley just wrote such an interesting speculation article about the direction of television advertising. If he is wrong then google should do what he says. Genius.
http://www.pbs.org/cringely/pulpit/pulpit20060105.html
You (anyone) can cheeply buy search result ad space on google. You create an account with google AdSense. In that account you say I will bid 25 cents to show my text-only ad about my pink flamingo ceramics if someone searches for the words pink flamingo ceramics. If nobody has bid higher than 25 cents then your ad gets shown. Your ad will be shown to someone specifically looking for what you are selling. That's "granularity" in advertising. TV advertising in contrast as very little granularity. Everyone sees the same beer ad even if they only like wine.
Ok.
What has me excited is downloading tv shows. But the sucky part is that I have to pay for the tv shows through iTunes. That is just plain wrong. I want them for free. I don't care if they have advertising built into them. Well the idea Cringely is pitching is that Google will sell AdSense concept to TV stations. If TV stations will allow people to download tv shows for free then Google will hook up granular advertising for the TV stations. So people who like wine only see wine commercials.
Brilliant.
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